Open Directory - Society: Activism: Media: Culture Jamming: Pepsi Shirt on Coke Day

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Open Directory - Society: Activism: Media: Culture Jamming: Pepsi Shirt on Coke Day

See also:

PTAs and Commercialism in Schools - Speech given by Charlotte Baecher of Consumers Union in February 1999 to approximately 150 PTA representatives in New York State.
Rock Out Censorship: Student Suspended for Wearing a Pepsi T-Shirt - Todd Weise speaks out against the suspension.
Sponsored Schools and Commercialized Classrooms - Report on schoolhouse commercializing trends in the 1990s. Introduction analyzes Greenbrier High School's "Coke in Education Day" and includes a lengthy press review.
Transparency: Mike Cameron and Coke: The Human Pixel Who Wouldn't - Mike Cameron's pseudo-event. Was it the real thing?
Principal Magazine: Looking for Funds in All the Wrong Places - "One of the most disturbing trends is schools attempting to raise money by engaging in activities that undermine their curricular message and, in some instances, promote unhealthy student lifestyles." By Alex Molnar. (November 01, 2000)
Suck: Clothes Minded - Editorial about student dress and school uniforms, beginning with Mike Cameron's suspension. (March 31, 1998)
Coke Lovin' Administrators - "In a coutry founded and thriving on both the similarities AND differences between people, it is a tragedy to see how many educators go out of their way to produce (their concept of) the perfect cookie-cutter citizen." Editorial by Tyler. [Oblivion] (March 01, 1998)

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Open Directory - Society: Activism: Media: Culture Jamming: Pepsi Shirt on Coke Day

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Greenbrier High School of Evans, Georgia, USA, held "Coke in Education Day" to win a $500 local contest by the Coca-Cola Bottling Company of Augusta, and a national contest with a $10,000 prize. Coca-Cola was incorporated in various classroom activities. A Coke marketing executive addressed economics students, chemistry students analyzed the sugar content of Coke, and a Coca-Cola cake recipe was prepared in home economics.

During a photo shoot lining students up to spell out the word "Coke", Mike Cameron wore a T-shirt with the logo of Coca-Cola competitor Pepsi, and was suspended for his "disruptive" behavior.

In response to negative media attention, the suspension was erased from Mike Cameron's record.

Open Directory Business: Food and Related Products: Beverages: Soft Drinks: Coca-Cola
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